First-impression diagnosis
A review of whether the right visitor can quickly understand what you offer, who it is for, and why it matters.
A focused review of your current website
Find Where Your Website
Is Losing Leads
Share your website and a little context. We will review the path from first impression to enquiry and identify the clearest opportunities to improve it.
No generic checklist. No obligation. Just a focused review of your current conversion path.
What you will get
A practical conversion review
Conversion path review
A clear look at the steps between landing on the site and completing the primary action.
Friction and trust gaps
Specific moments where unclear content, weak proof, unnecessary effort, or missing context may hold visitors back.
Lead magnet opportunities
Ideas for useful calculators, assessments, graders, or tools that fit your offer and buyer journey.
Measurement gaps
A check of the events and behaviors you should be able to observe before making optimization decisions.
Priority action plan
A short list of the improvements worth addressing first based on likely impact and effort.
Step 1
Share your website
Tell us what the website should achieve, who it needs to convert, and where you think the current experience falls short.
Step 2
We review the journey
We assess the offer, messaging, UX, calls to action, lead capture, and opportunities for a more useful interactive experience.
Step 3
You get clear priorities
You receive a focused review of what to change first, why it matters, and where Kleft could help if you want support with implementation.
Compare
A website or a conversion system?
A different way to think about your website
Typical brochure website
Designed to look finished
Success is judged at launch instead of through visitor behavior.
Built around company structure
Navigation mirrors internal departments instead of buyer questions.
The same path for everyone
Every visitor sees the same content regardless of need or intent.
Asks before it helps
Generic forms request contact details before giving the visitor useful value.
Left unchanged after launch
Decisions are based on opinion because measurement was not planned into the build.
Kleft lead conversion system
Designed around a measurable action
Every page has a clear role in moving the right prospect forward.
Built around buyer decisions
Content and navigation answer the questions prospects need to resolve.
Creates a relevant path
Interactive experiences adapt the result or next step to visitor inputs.
Delivers value before the ask
Useful tools earn attention and make the exchange of contact details feel worthwhile.
Ready to improve after launch
Analytics and testing priorities are part of the experience from the start.
Before you request your review
Questions, answered
Is the conversion review really free?
Yes. The review is designed to give you useful direction and show how we think. If you want help implementing the recommendations, we can discuss the right scope.
What will you review?
We focus on the path from first impression to qualified enquiry, including messaging, UX, calls to action, lead capture, trust, and opportunities for interactive content.
Who is this for?
It is best suited to B2B and B2C companies with an existing website and a clear offer that want more qualified leads from their current or planned traffic.
Will you need access to our analytics?
Not for the initial review. If you choose to work with us, read-only analytics access can help us validate priorities with real behavior.
How will I receive the review?
We will contact you at your business email with the review or any questions needed to complete it.